Creativity takes shape.

The Sphere was the centerpiece of Adobe’s out-of-home campaign for Adobe Summit 2026—and, at $4.4M, the brand’s largest single OOH investment.

The project gave me the chance to work across the full creative spectrum. I pitched a concept that made it into production, wrote copy across every direction we developed, partnered with designers, senior leaders, and external agencies to shape the narratives, and used Adobe Firefly to create a cast of original characters from scratch.

And the work made an impact. The Sphere activation earned 55% ad recall, outperforming Adobe’s historical OOH benchmark of 50.4% and the industry benchmark of 42%. It also drove a 68% improvement in brand opinion and 41% recall of the “It starts with Adobe” tagline, while earning the highest overall ad likeability with a 100% top-two-box score.