Ellen Fales

Content Marketer

About Me

Oh, hi! I'm Ellen Fales, obsessed with all things content marketing. I'm currently with MSTS as a Senior Marketing Specialist, based out of Kansas City. I've also dabbled in automotive marketing, B2B marketing, and social media marketing. 


When I'm not at work, you can usually find me hanging out with my dog (a Golden Retriever named Clark!), volunteering with the Junior League of Kansas City, attending a wine tasting or just binging on the newest Netflix show. 

Work Experience

Senior Marketing Specialist - MSTS | 2019 - Today

Create and maintain a content calendar
Create and publish content across all of MSTS’ digital and traditional media channels
Create, manage and grow business presence across social media channels, including, but not limited to LinkedIn, Twitter, and Facebook
Maximize social network interaction on a daily basis to keep MSTS engaged in the community – respond to posts regularly while maintaining the voice of the brand
Collaborate and assist in the creation of all social content and related campaigns.
Use social analytics and data to inform social strategy
Measure and report the growth and engagement of social media initiatives
Analyze the effectiveness of social media programs and determine if action is required to improve program results
Develop relationships with external industry groups to build an online presence
Assist in market research for global Go to Market strategies
Responsible for conference and tradeshow planning and execution
Create messaging for presentations and work with design resources to bring the materials to life

Senior Digital Content Developer - UNA | 2018 - Today

Creating and delivering various assets to clients to assist in launching and maintaining an affinity program

Collaborate with sales and clients in preparing, producing and distributing all client-supplier related content

Propose, build, publishing and manage digital content on both the in-house and client sides

Create items such as landing pages and email templates for UNA as well as clients.

Improve upon existing pages and templates for both UNA and clients

Strategize and optimize digital assets for optimal user experience through multivariate testing and continued auditing

Senior Copywriter - Sprint | 2014 - 2018

Execute daily enterprise-wide marketing activities best for Sprint.com
Create customized pages and ads with photos, videos and interactive tools to drive sales and upgrades
Establish and implement digital content strategy and standards
Ensure digital content strengthens the company brand and satisfies legal requirements
Assign projects and manage team capacity
Train, coach and develop employees
Build relationships and a collaborative environment across teams and departments

Digital Copywriter/SEM Specialist - Force Marketing | 2013 - 2014

Create web content for automotive industry clients spanning the country
Conceive, write and edit website content, blog posts, press releases and other pieces that are equally compelling and optimized for SEO
Work closely with the digital marketing team on a variety of projects as they arise

Continuous optimization and management of campaigns, ad groups

Develop, implement and manage custom PPC campaigns across multiple channels for numerous clients in the automotive industry and keywords
Utilizing bid management tools to maximize a PPC campaign’s effectiveness 
Generating and testing keywords 
Extensive and detailed weekly reporting and analysis

Content Marketing Specialist - MLT Creative | 2013

Participate in the development of comprehensive social media strategies, helping to define programs that use social media marketing techniques to increase visibility, membership, and traffic across all client brands
Manage social media programs as assigned by Strategic Director
Monitor social media trends, tools, and applications, and appropriately applies knowledge to increasing client use of social media
Assist in measuring the impact of social media on overall marketing efforts for the agency and clients
Research clients’ products/services/image to ensure ability to write accurate, on-target copy/concepts for assigned projects
Work to ensure copy/concepts serve the purpose of first and foremost promoting the
client’s brand image and/or selling their product or service, according to the strategic
creative plan
Assist in drafting agency and client press releases
Contribute original material to agency blog on a regular basis

Online Content Manager - Digital Sherpa | 2011 - 2013

Manage multiple social media platforms for clients
Conduct relevant research for clients based on related current events and industry news
Manage client blogs
Strategize new content for clients to contribute to social media marketing



University of Kansas | 2007-2011

Bachelors of Science in Journalism 

Minor in English

Concentration in Communications



Junior League of Kansas City | 2016 - Present

Mercy Ambassadors - Children's Mercy Hospital | 2017 - Present

Adopt A Golden Atlanta | 2011 - 2012

Sigma Kappa Sorority | 2007 - 2011


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