Adobe, articulated.

Adobe’s Customer Experience Orchestration (CXO) offering needed a clear, consistent way to show up across every customer touchpoint.

The CXO Brand Playbook was created to do just that, giving teams and external agencies a shared foundation for communicating a complex solution suite with greater simplicity and clarity. The visual system was consistent, dynamic, and built to make product value easier to understand.

My role was to give that system a voice. I developed copy that complemented the visual direction and helped define how CXO should sound—human, inspiring, and distinctly Adobe.