Client
H&R BLOCK
A collection of brand, marketing, and digital projects created for H&R Block, bringing the brand's personality to life through thoughtful messaging, engaging creative, and customer-focused experiences.
Welcome to the block.
H&R Block Onboarding Brand
Starting a new job is a big moment. H&R Block wanted an onboarding experience that felt like one.
Mother’s Day, accounted for.
H&R Block Mother’s Day Post
There are only so many ways to say “Happy Mother’s Day.” So we said it in a language H&R Block knows best: taxes.
Meet MyBlock.
MyBlock Welcome Sequence
First impressions matter—even after you create an account. So when we redesigned the MyBlock onboarding experience, we made every word work a little harder.
Building Block Advisors.
Block Advisors Brand Buildout
H&R Block wanted to establish Block Advisors as a brand with its own identity. The result was a brand that spoke directly to people who work for themselves, giving them more time to focus on the business they set out to build.