Building Block Advisors.

H&R Block wanted to establish Block Advisors as a brand with its own identity.

Over several months, we developed that identity from the ground up, defining its voice and tone and bringing the brand to life across a wide range of touchpoints. From a refreshed website and out-of-home to social, radio, and more, we created a cohesive system designed specifically for small business owners.

The result was a brand that spoke directly to people who work for themselves, giving them more time to focus on the business they set out to build.