Client
ADOBE
A collection of brand strategy, identity, and campaign projects created for Adobe, spanning event branding, customer experience, and large-scale creative activations.
An event series built from the brief up.
Adobe AI Forum
Adobe AI Forum started as a blank slate. I helped name it, shape its brand identity, and establish the foundational guidelines that would let it scale worldwide.
Adobe, articulated.
Adobe CXO guidelines
Adobe’s Customer Experience Orchestration (CXO) offering needed a clear, consistent way to show up across every customer touchpoint.
Creativity takes shape.
Adobe Sphere
The Sphere was the centerpiece of Adobe’s out-of-home campaign for Adobe Summit 2026—and, at $4.4M, the brand’s largest single OOH investment.