An event series built from the brief up.

Adobe AI Forum started as a blank slate. I helped name it, shape its brand identity, and establish the foundational guidelines that would let it scale worldwide.

Today, I’m part of the team that works closely with internal and external teams to keep the experience cohesive across every touchpoint—from keynotes and demos to customer showcases and hands-on activations.

That foundation now supports 30 individual events around the globe, with 54 branded templates helping teams bring the experience to life consistently. Adobe AI Forum has welcomed more than 2,300 attendees and generated $112 million in new pipeline from attendees worldwide.